Prime Video’s Week 9 Thursday night broadcast between the Jacksonville Jaguars and Baltimore Ravens captured an average audience of 13.96 million viewers, marking a significant 13-percent increase over the same time slot in the previous season. This performance highlights the streaming platform’s growing grip on prime-time NFL real estate, even when marquee matchups are absent due to roster constraints. The figure stands as a testament to the consistent appeal of the Thursday night window, which has become a reliable driver of engagement for digital-first sports audiences.
Thursday night football delivers 13% year-over-year growth as Jaguars dominate Baltimore
The Jaguars secured a decisive 33-10 victory over the Ravens, a result Prime Video accurately described as “lopsided” in its post-game release. The game featured Baltimore’s third-string quarterback, a factor that typically suppresses viewership, yet the broadcast still outperformed the 2025 baseline. For context, last year’s Week 9 Thursday night contest saw the Ravens defeat the Miami Dolphins 28-6, establishing a strong comparative benchmark. The 13.96 million average demonstrates that fans remain committed to the Thursday night product regardless of the specific personnel on the field.
Industry analysts note that streaming services often highlight season-to-date averages to contextualize single-game performance, particularly when individual event metrics face headwinds. By leading with the eight-game season-to-date average outperforming last year’s numbers, Prime Video emphasized the broader trend of audience growth rather than isolating the impact of the Ravens’ quarterback situation. This strategic communication underscores the platform’s confidence in its long-term trajectory, suggesting that even non-stellar matchups contribute to a robust and expanding viewership base for Thursday night football.
Source: Yahoo Sports
