The International Cricket Council (ICC) has appointed Prabhakaran Thanraj as the new head of its Communications function, a strategic move designed to streamline the governing body’s global outreach. Thanraj, who joined the ICC in January 2025, will now oversee communications alongside his existing responsibilities as Vice President for Marketing and Business Development. This dual mandate reflects a significant organizational restructuring aimed at aligning the ICC’s media strategy with its commercial objectives, ensuring that every public-facing message directly supports the sport’s financial and audience growth targets.
The BCCI veteran merges marketing and media roles to drive cricket’s global expansion.
Thanraj brings a robust portfolio of experience from senior leadership roles at the Board of Control for Cricket in India (BCCI) and the Asian Cricket Council (ACC). His tenure in these organizations provided him with deep insights into managing cricket’s most lucrative markets while simultaneously navigating the complexities of international media relations. By consolidating the communications leadership under an executive who understands both the commercial engine and the media landscape, the ICC aims to create a more cohesive narrative that resonates with fans in both established cricketing nations and emerging markets.
This appointment underscores the ICC’s commitment to expanding cricket’s global footprint through targeted communication strategies. As the sport continues to evolve, the ability to engage diverse audiences is critical for sustaining interest and commercial viability. Thanraj’s background in commercial operations and marketing positions him to bridge the gap between the ICC’s internal goals and external perception, ensuring that the organization’s message remains consistent, impactful, and aligned with its long-term vision for the game.
Source: Yahoo Sports
