Dazn has clinched an exclusive option for the global streaming rights to the 2029 men’s Club World Cup, signaling a significant escalation in its strategic partnership with FIFA. This move cements the streaming giant’s position as the primary digital partner for the tournament, following its critical intervention during the inaugural 32-team edition in the United States last year. By securing this option, Dazn positions itself to dominate the digital landscape for the next cycle of the expanded competition.
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The 2025 tournament nearly collapsed financially before Dazn stepped in with a surprise late bid of $1bn (£745m) for global rights. This massive injection of capital effectively bankrolled FIFA’s prize fund after major linear broadcasters and other streamers, including Apple TV, withdrew from negotiations over valuation discrepancies. The deal was facilitated by a 10% stake purchase by Saudi Arabia’s Surj Sports Investment group, allowing Dazn to absorb the financial risk that had previously stalled the sale of the rights on a regional basis.
The financial stakes of this new agreement are immense, with the 2025 winners, Chelsea, collecting approximately $114m (£85m) from the prize pool funded by Dazn’s investment. As the Club World Cup transitions into a permanent, high-stakes global event, Dazn’s exclusive option for 2029 ensures it will be the sole platform for international audiences to stream the tournament. This development underscores the shifting power dynamics in sports media, where streaming services are increasingly becoming the primary financial backstops for major FIFA properties.
Source: The Guardian Sport
